Our Philosophy

Your Success Means We’re Doing Something Right

At Catalyst, we want to see your marketing strategies succeed. Working together with you to create brands, websites, campaigns, and more is our passion because your success is our success. We understand the harsh demands you can be under at times and want to eliminate that stress by working to fill your needs. Contact us to get your plan and start driving qualified leads to your community today.

Own Your Data

Online Lead Dashboard


Digital Reports

Campaign Tracking


Ongoing Optimization

Our Team

Christina McFerren

Vice President

Christina leads and serves the creative, interactive, media and research, and accounting teams at Catalyst. She loves the challenge that is offered to both sides of the brain. Her greatest pleasure is in seeing the growth of Catalyst’s team members as individuals and the success of their clients through excellent strategy and execution.
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Kristy Bright

Director of Client Services

Kristy leads the growth and development of the account management and project management teams, provides clients with strategic recommendations to meet their stated goals, and assists and manages the Campus Advantage property portfolio strategies to increase revenues for our top multifamily clients.
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Thomas Demiranda

Director of Business Development

Thomas works with the sales team on a daily basis to initiate outreach and foster relationships with prospective clients, as well as creates and refines Catalyst’s sales process and approach.
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Katie Degutis

Director of Operations

Every day is different for Katie, but generally she works with the client services and production teams to ensure that clients get their materials on time and are 100% satisfied with the outcome, knowing that all information is accurate and correct.
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Ashston Barbour

Senior Account Manager

Ashston provides marketing expertise as Catalyst’s primary liaison for his assigned client portfolio.
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Jen Putis

Account Manager

Jen brings clients’ business goals to fruition with strategic branding and marketing practices, and helps to bridge the gap between Catalyst’s creative/interactive team and clients.
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Mark Renkens

Senior Reputation Management Specialist

If your property has reviews, Mark is reading them. His primary objective is to make sure everyone online accurately sees that you care about your property’s reputation and those who live there.

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Melissa Cornine

Media and Research Manager

Melissa researches, strategizes, and manages all online paid advertising placements using industry and Catalyst best practices.
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Lauren Goodman

Art Director

Lauren’s job is to craft great brands — and then echo those personalities in each piece of collateral she creates, from print to digital and everything in between. Whether it’s a business card or a billboard, it’s her goal to always deliver eye-catching, effective messaging and visuals.
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Kendra Kennedy

Creative Team Lead

Kendra applies her degree in visualization with great skill as a designer on Catalyst’s creative team, helping brainstorm solutions and develop compelling brands.
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Dana Sleger


Dana loves words. Whether whimsical or straightforward, she writes content for a plethora of projects, from print to web and all kinds of fun assignments in between. Her goal is to use the power of words to inform, inspire, and invite a response that meets and hopefully exceeds clients’ expectations.
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Haley Drinkwater

Graphic Designer

Bio coming soon!
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Derek Einkauf

SEO and SEM Specialist

Derek specializes in getting websites to rank above the competition on search engine results to drive more organic traffic, and in optimizing websites to better convert web visitors into customers. He also is a data uber-nerd and search engine marketing guru.
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Daniel Russo

Lead Developer

Daniel specializes in formulating, executing, and monitoring strategies to create user experiences that give search engines the warm fuzzies. He uses his nerd magic to turn tons of aggregated data into valuable intel.
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