White Papers
How the Mobile Generation is Changing Student Housing
How the Mobile Generation Is Changing Student Housing 51.92% of student housing website traffic comes from mobile devices. With Generation Z coming into the student housing market, mobile is now a crucial factor to student housing success. We’ve looked into the data...
Brand Magnetism
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The University Marketer’s Guide to a Student Lifecycle
VIEW FLIPBOOK In the student housing industry, there is a very cyclical calendar for marketing efforts with move-in happening every August, renewals starting a few months after, and the spring semester being reserved for targeting prospects. Although this calendar...
Part 4: Turning Sophomores and Juniors into Brand Ambassadors for your School
VIEW FLIPBOOK Sophomore to Junior Year Once freshmen have moved on to their sophomore, junior, and senior year, your marketing goals will remain mostly the same. Make sure you’re communicating with residents early on in the fall semester to keep from falling behind...
Part 3: Win the Competition Against Off Campus Housing
VIEW FLIPBOOK Students have gotten settled and are adapting to their new lives living on campus, but that doesn’t mean you can kick back and relax. Freshman year is a crucial time to make sure your promoting the positives of living on campus and ramping up your...
Part 2: How to Convince Accepted Students to Commit to Your University or College
VIEW FLIPBOOK Although the application process is complete, you still have to work to win over accepted students and get them to commit to your school for the next four years. Make sure you use this time to get residents excited about their possible new homes and show...
Part 1: When to Begin Marketing to Prospective Students
VIEW FLIPBOOK The time period when prospective students are looking at their options and deciding when to apply is crucial when it comes to marketing your university. In analyzing student behavior, we’ve found that the 120 days leading up to application deadlines can...
Intro to 4-Part Series: The University Marketer’s Guide to a Student Life Cycle
We know that university and higher education marketing roles are demanding and fast-paced, leaving little time for research in this evolving space. Catalyst is an award-winning and experienced marketing and research firm focused on the student demographic, and we've...