Marketing Blog
Case Study: Lutheran Sunset Ministries
Lutheran Sunset Ministries Case Study The Challenge While the occupancy goals of Lutheran Sunset Ministries (LSM) were being met in the Independent Living and Assisted Living residences, the community’s census goes up and down. The small town of Clifton where the...
Catalyst Expands Services to Support Senior Living Communities
Full Service Digital and Marketing Agency to Build Upon Proven Success in Branding and Reputation Management AUSTIN, TX (May 23, 2019): Catalyst, a digital marketing and communications agency specializing in commercial real estate, residential real estate...
Case Study: Cyber Monday 2017
Cyber Monday 2017 Case Study The Challenge As the fall semester comes to a close, students are prepping for exams and working on final papers before their long-awaited winter break arrives. With the excitement of the holidays around the corner, historically, this time...
Case Study: Renewal 2016
Renewal 2016 Case Study The Challenge Each year, Campus Advantage implements five major annual campaigns to boost leasing and brand awareness across their student real estate portfolio. Based on the successful move-in campaign implemented two months prior — a strategy...
Case Study: Year of Free
Year of Free Case Study The Challenge A total of 44 student housing properties within Campus Advantage’s portfolio needed an extended marketing campaign that would not only drive leasing velocity for the 2018–2019 school year, but also operate as a unique means for...
Case Study: Pick a Package
The Challenge A variety of student housing properties within Campus Advantage’s portfolio needed to implement a creative, incentivizing campaign to differentiate themselves against the competition in their respective markets throughout the U.S. with the goals of...
Yacht Harbor Club Rebrand
Yacht Harbor Club Our Work Branding Web Design Campaigns See Video Case Study Catalyst was engaged to complete a rebranding of Yacht Harbor Club, a 173-unit multifamily property located on Hayden Island in Portland, Oregon. The property was a new development...
Is It Time to Rebrand Your Property?
A multifamily marketing specialist presents three key reasons to re-evaluate your property’s image. By Jamie Matusek Developers and property owners today understand the importance of their brand in attracting and retaining residents but may not know when...
Reputation Management is…
Reputation management is the forgotten marketing tactic by Jamie Matusek - President, Catalyst Many student housing companies overlook reputation management as a marketing tactic, but it's one of the most powerful marketing tools you have. Prospects are...
3 Real Estate Marketing Trends That Could Change Your Marketing Approach
When you think about disruptive marketing categories, you likely don’t think about real estate as the place to find your next big marketing idea. Yet, three trends in real estate marketing are critical considerations for all marketers today: Brand...
LYSTN Podcast Episode 11: How Reputation Management Impacts Leasing
This week on LYSTN, we feature Mindy Price, Vice President of Sales for J Turner Research, and Joseph Batdorf, President of J Turner Research. They share the data behind their recent survey, “Resident Attitude Towards Renewals and Online...
LYSTN Podcast Episode 10: The Customer Experience – Insights from Alex Jackiw
Join us this week as we speak to Alex Jackiw, CPM, President of Milhaus Management. She celebrates 40 years in the industry and provides key insights, tips, and trends that will surely help guide you in creating a stronger customer experience. Alex...
LYSTN Podcast Episode 9: Online Reviews – Discover the Power of Reputation Management
Join us this week as we interview Mindy Price, Vice President of Sales for J Turner Research. Mindy has over 20 years of experience in the real estate industry, including being a radio show host for Real Estate Roundtable, owning apartment communities, being part of...
LYSTN Podcast Episode 8: Resident Retention – Creating Stories to Drive Impact
Join us this week to discover the power of creating a positive resident experience with the use of stories. In this episode, we feature Anna Singleton-Geary, President of Show My Property TV. She starts by sharing a bit about her journey from England to the United...
Catalyst Awarded Marketing Contract by S2 Capital, LLC/S2 Residential
Austin-Based Agency to Oversee Reputation Management and SEO Services for 23 Student and Multifamily Housing Properties Throughout Texas and Florida AUSTIN, TX (May 14, 2018): Catalyst, an Austin-based agency specializing in marketing for student and multifamily...
LYSTN Podcast Episode 7: Thought Leadership – The Customer Experience
Join us this week to discover the power of creating a positive resident experience. In this episode, we interview one of the best marketing minds in the industry, Lori Valenti Webb, Director of Marketing, East Coast for Wood Residential. She highlights Wood...
Skyloft Case Study
Case Study: Skyloft The Challenge Johnson Trube & Associates, a full-service real estate development brokerage and consulting firm,partnered with Catalyst to assist in the lease-up of Skyloft, a new 18-story student housing property under development in Austin,...
Catalyst Awarded Marketing Contract by Stratford Partners
Austin-Based Agency to Assist in New Image for Portland Luxury Apartment Community AUSTIN, TX (March 30, 2018): Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing, announced that private real estate investment company,...
Why Marketing Efforts Are Useless Without Reputation Management
You’ve done everything right: Optimized your website’s SEO, developed and implemented a social media strategy spanning multiple platforms, published print ads in all the important publications, built and sent strategic emails to targeted audiences, but you don’t seem...
Leadership Diaries: How to Take Charge of Your Day
We’ve all heard it: Starting your day off without having to rush is the best. But in the hectic landscape of leadership, how do you make that possible — especially if you add kids, pets, long commutes, and trying to squeeze your fitness routine into the mix? I wish...
LYSTN Podcast Episode 6: Let’s Start Building Relationships
Increase Your Search Rankings with Better Online Ratings Responding to all reviews regardless of the sentiment to help build trust and show transparency is important when you are building relationships with your clients and customers. In addition, having good reviews...